Thank you, Bonnie Buol Rusczyk and Accounting Today, for an excellent article on the value of ghostwriters. Using professional writers to write content under your name is not only completely ethical, it is also smart business. A professional ghostwriter who knows your industry can write that article or white paper at a rate that is [...]

Almost a year ago, I posted about a dream I had about Dr. Seuss. In my dream, Dr. Seuss reassured me that reading is still important. In the past few months, it’s become joyfully clear to me that he was right! As I observe the emergence of “content marketing,” it truly warms my heart to [...]

Did you know that a good white paper can put your firm in a position where you don’t even need to submit a proposal? According to Hinge Marketing research on high-growth, high value professional services firms, buyers of professional services firms want a firm that: Understands and can solve their problem (or problems) And can [...]

Love her or hate her, Lady Gaga is a pop-culture force-to-be-reckoned-with. Like many successful entertainment icons, she has some good ideas. I remember reading the Rolling Stones interview with her, and I particularly liked the parallel she drew between the Rocky movies and the music industry, and I think the same idea can be applied to [...]