What's Your Firm's Story?
Creative Sparks brings your business stories to life
Corporate stories establish connections between the professionals that make up your firm and the clients who sustain it.
Creative Sparks will help translate your professionals' thoughts and ideas into stories that your key audiences will be eager to read online or in print. And we will help you weave those stories into the larger narrative that is your firm's brand.
Your message is doomed without a compelling story to hook your reader or listener. But in a time when attention span is measured in seconds — not minutes — marketers are more likely than not to turn off their audiences due to what Jonah Sachs describes as the five deadly sins of storytelling. In his […]
Yesterday I got to do something that I enjoy immensely. I facilitated a conversation among accounting marketers about content — what it is, why it’s important, and how we can start creating content that our prospects want to read, view or download. We had such a lively discussion — the members of the Minnesota chapter […]
“Melissa Marshall… believes that the future depends on the innovations of scientists and engineers, and is passionate about helping them effectively tell the story of their work.” I love that mission statement, which is from Melissa’s bio on TED.com. I read it after watching her 6-minute invocation to scientists to Talk Nerdy to Me. Just like […]Continue Reading →
I love folk music. The stories are often so vivid and haunting. James McMurtry, son of Lonesome Dove author Larry McMurtry, is one of my favorites. Hands down, my favorite song is Ruby and Carlos. I cry almost every time I hear it. What is it about this story that pierces straight to my heart? […]Continue Reading →
Guest post by Wade Clark, New Vision Advisors The most common situation we face in professional sales is to find that our lead or prospect is “happy” with their current situation and doesn’t see a reason to change or explore other options. So the question arises, “What next?” I have asked many professionals this very […]Continue Reading →
I am I, Don Quixote/ The Lord of La Mancha/ My destiny calls and I go Just reading those words fills me with the emotions I felt as a child listening to the soundtrack of Man of La Mancha. Excitement, pride, and desire to emulate this man who was willing to die in service of […]Continue Reading →
So many gems in this Copyblogger post on content and branding, but this one especially resonated with me: If we want our customers to engage us, or our products and services, we have to contribute to the conversation. Frank Strong, director of PR for Vocus, goes on to say that a lack of content generation […]Continue Reading →
Big shout out to BizActions for a great story on the power of stories and how to use them. My favorite gem from this article is to think like a lawyer: The attorneys each tell a story about what occurred, and supplement their stories with more stories (and facts) from previous cases that involved a similar […]Continue Reading →
There’s something about content marketing that is inherently scary. It takes guts to put your perspective out there, because chances are, not everyone is going to agree with it. I spoke about this in a recent Capstone Conversation with accounting marketing consultant Jean Caragher. Accountants, especially, live in fear of being wrong. And when it comes […]Continue Reading →
Your clients hire you for your problem-solving ability. But how do they know, before they hire you, what your skill level is? They get clues through conversations with you and with your current clients and referral sources, and through the content they find on your firm’s website and elsewhere on the Web. But chances are, […]Continue Reading →